man and woman standing next to storefront that has very clean windows

Immaculate Glass Improves Your Storefront’s Success

Posted: 03/8/17 - Category: Windows

As a business owner, you should always be looking for ways to gain an edge on the competition. In this pursuit, you probably look to various strategies that can help to set your business apart. While these larger plans are important, there are several regular tasks that can help.

Among these regular tasks, you have keeping your business’s windows clean. While this may seem like a small step, it is a task that can have several benefits. In this post, we are going to consider a few of the reasons why regular window cleaning is such an important part of running a successful brick & mortar business.

It Makes a Good Impression

The first point is that it just makes a better impression on potential customers. One of the first things that a person is going to see is your windows. If they are dirty or cloudy, it does not send the best message about your business. Customers might not mention it, but the cleanliness of your windows will have an impact on how they view your business.

As they say, “You only get one chance at a first impression.” Customers form their first impression as they approach your store. If they see a poorly maintained storefront with dirty windows, your business is making the wrong impression. Since you only get this one chance, take the effort to make sure that it is a good impression that you are setting as people approach your business.

It Shows that You Care

When you have clean windows, it shows that you care about your business and the impression that you make. As a potential customer or client approaches your store, you want to send the message that you care about your business. If a customer sees dirty windows, it is going to give the impression that you show little care for your business. What kind of message does this send about the quality of service or products that they can expect when doing business with you?

As an additional point, it not only shows that you care about your business, but it also shows that you care about your customers. By taking the small steps to show that you care about the impression that you make, it sends a signal that you care about your customers. People want to feel like their opinion matters, and if a business can’t even bother to keep their windows clean, it tells customers that you don’t even care about what they think.

It Provides Better Lighting

Any business owner should want the best lighting possible in their store. To start, a dim setting does not set the ideal environment for getting customers to take action. You don’t want customers to have to strain to see the products and offerings in your store. As an additional point, it is more lighting for your employees to work by. This can increase efficiency and safety.

Your business obviously has artificial lighting, and you may think that this is enough, but there are benefits to having more natural light in the store. Natural light sets a more welcoming environment and it can have a positive effect on the mood of both employees and customers. Furthermore, the human eye evolved to see in sunlight. Artificial light can do the job from a practical standpoint, but people can see better in natural light.

Improves the Appearance of Window Displays

Window displays can be a great way to showcase and sell products. If a window display is to be successful, it needs to look good. With windows that are dirty and cloudy, your window displays will not perform as well as they could.

Of course, the display itself needs to look good to entice the customer, but if they are looking through windows that are noticeably dirty, all of that effort is for naught. If your business relies on window displays, you want those windows to be as clear and as clean as possible.

It Keeps Your Business from Looking Old and Rundown

An old, rundown storefront can kill a business’s prospects. When people see an old storefront that looks like it is in a state of disrepair, it gives the impression of an old and failing business. Nobody wants to do business with a company that looks like it is already failing. By keeping the front of your store and the windows clean, you can do a lot to fight this impression.

You might think that it is just a little dirty, but everything is in good shape, but this is not what the customer thinks. They have no way of knowing how well maintained your business is and they are just going by what they see from the front. By avoiding this look of an old, rundown business, you are taking a major step toward projecting the image of success.

Why do so many businesses fail to keep their windows clean?

You would think that every business would take the effort to keep their windows clean, but many just don’t realize the importance. For some, it is just a lack of care. They do not think that it is that important, so they believe that the time and effort is better spent elsewhere. For others, it might be that many of the windows are difficult or dangerous to access.

This is why professional window cleaning is a good option for most brick & mortar businesses. With a professional service, you can focus the attention and efforts of your staff on the task of keeping the business running, and leave the window cleaning to the professionals. Professional window cleaners will not only provide better results, but they also have the equipment and experience to safely clean the hard to reach windows in your store.

The team from Nick’s Window Cleaning has the experience, equipment and the training to keep your windows looking their best. Go to our homepage to apply for a free quote or call us for a consultation. For affordable window cleaning from a team of friendly professionals, contact Nick’s Window Cleaning.